Sandra Koenig | Transformative Coaching
Transformative Coaching, Bay Area coach, 3Ps, Three Principles, 3 principles coach, 3 principles coaching, entrepreneur, woman entrepreneur
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Wake Up to Your Brilliance


Is there something you’ve always wanted, something that seems just out of reach? What if it’s possible to create THAT? A new business, more clients, more money, a work of art, a book, better work/life balance, a more loving relationship, greater productivity, less anxiety, more ease? These are everyday outcomes I see with my clients. Our coaching conversations will transform not only your life and your business, but the way you create, and how you come to understand the truth and beauty of who you are.

Something incredible happens when you begin to understand the principles behind life, when you see the simplicity of how you create your experience. Life feels completely different when you learn to listen to your innate wisdom and discover the deeper truth about who you are. You find resilience you didn’t know was possible, and begin to trust the kindness behind all of life.

We decide together how frequently to meet – typically two to three times a month. We can talk in person, over the phone, or via video conferencing. I also offer coaching intensives in the San Francisco Bay area, where we meet all day for a few days for a deeper dive. Often clients choose to do both!


As a transformative coach, I want every conversation to deepen your understanding of the simple truths that will change your experience of life. I’m highly intuitive, and bring a sense of joy and wonder to our conversations. I have spent decades studying transformation, and what makes it possible, including in-depth experience with the Three Principles, the Enneagram, the Release Technique, bioenergetics, yoga, process painting, and the Diamond approach.


In my more than 25 years as a coach and consultant, I have worked with multinational companies, start-ups, non-profits, C-Suite leaders, entrepreneurs and creative types from all walks of life. Innovation and creativity have always been my passions, and are at the center of my life and work. I thrive on helping my clients create and innovate in their lives and businesses.

I am a Certified Master Transformative Coach and am currently on staff at Michael Neill’s Supercoach Academy. My initial training as a coach was at the Coaches Training Institute, so I’m a Certified Professional Co-Active Coach (CPCC), and am credentialed by the International Coaching Federation. I have Masters in Counseling Psychology/Expressive Arts Therapy from the California Institute of Integral Studies, and a Bachelor of Science in Graphic Design from the University of Cincinnati. In addition to transformative coaching and mentoring new coaches, I also work as a brand coach and consultant, and have extensive experience in branding and design. You can read more about my work in that arena at


I love living in the San Francisco Bay Area, in the midst of all it’s beauty and diversity. I enjoy spending time in nature, dancing, yoga, traveling, and having fun with friends. Whenever I have a spare hour I often indulge my passion for painting.


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