Sandra Koenig | Transformative Coaching
Transformative Coaching, Bay Area coach, 3Ps, Three Principles, 3 principles coach, 3 principles coaching, entrepreneur, woman entrepreneur
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Wake Up to Your Brilliance


Coaching is a thought provoking and co-creative process that helps you to step into your full potential. Clients often come to coaching for support with: a new business, creating more clients or money, a creative project, better work/life balance, ease in relationships, greater productivity, or less anxiety.

My coaching helps you to tap into your innate wisdom and discover the deeper truth about who you are. Your unique brilliance. From this place you will find you are more engaged in your work and life with greater impact and success. Your life can transform, and feel amazingly different, with the support coaching.

We decide together how frequently to meet – typically two to three times a month. We can talk in person, over the phone, or via video conferencing. I also offer coaching intensives in the San Francisco Bay area, where we meet all day for a few days for a deeper dive. Often clients choose to do both!


In my more than 25 years as a coach and consultant, I have worked with multinational companies, start-ups, non-profits, C-Suite leaders, entrepreneurs and creative types from all walks of life. Innovation and creativity have always been my passions, and are at the center of my life and work. I thrive on helping my clients create and innovate in their lives and businesses.


I want every coaching conversation to deepen your understanding of the simple truths that will change your experience of life. I’m highly intuitive, and bring a sense of joy and humor to our conversations. I have spent decades studying transformation, and what makes it possible, including in-depth experience with the Three Principles, the Enneagram, the Release Technique, bioenergetics, yoga, process painting, and the Diamond approach.


I am a Certified Master Transformative Coach and am currently on staff at Michael Neill’s Supercoach Academy. My initial training as a coach was at the Coaches Training Institute, so I’m a Certified Professional Co-Active Coach (CPCC), and am credentialed by the International Coaching Federation. I have Masters in Counseling Psychology/Expressive Arts Therapy from the California Institute of Integral Studies, and a Bachelor of Science in Graphic Design from the University of Cincinnati. In addition to transformative coaching and mentoring new coaches, I also work as a brand coach and consultant, and have extensive experience in branding and design. You can read more about my work in that arena at


I live in the northern part of the San Francisco Bay Area, in the midst of all it’s beauty and diversity. I enjoy spending time in nature, partner dancing, yoga, traveling, and having fun with friends. Whenever I have a spare hour I often indulge my passion for painting.


  • flying girl 800x500
    Is it possible?

    Last year, while I was apprenticing with Michael Neill, I traveled to Hawaii where Michael was co-leading a we...

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    Transcending Trauma?

    Here’s a short video of a conversation Christine Heath and I had discussing why we are putting on the Tr...

  • White heron
    Effort Becomes Effortless

    I’ve been practicing yoga for most of my adult life, more than 25 years. I’ve had many periods of intense ...

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