Sandra Koenig | Transformative Coaching
Business Coaching, Transformative Coach, Transformative Coaching, Bay Area coach, 3Ps, Three Principles, 3 principles coach, 3 principles coaching, entrepreneur, woman entrepreneur, business training, mentoring, painting, Business Coach, Bay Area Business Coach, San Francisco Business Coach,
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transformative coaching
for leaders, entrepreneurs and creators

Wake Up to Your Brilliance


Your work and life can transform, and feel amazingly different, with the support of powerful coaching. I will guide you to tap into your innate wisdom and discover the deeper truth about who you are. Your unique brilliance. From this place you will find you are more creative, more engaged in your work and life, and have greater impact and success.

Coaching is a thought provoking and co-creative process. Clients come to coaching for support with: launching new ventures, leadership challenges, finding clarity around recent dilemmas, financial success, creative projects, better work/life balance, ease in relationships, and increased productivity.

We decide together how frequently to meet – typically two to three times a month. We can work together in person, over the phone, or via video conferencing. Often clients start with a multi-day coaching intensive for a deeper dive and to create change more quickly.

I also offer multi-day trainings on creativity and productivity for teams, and mentoring for coaches in training.

Sandra Koenig


In my more than 25 years as a consultant and coach, I have worked with multinational companies, start-ups, non-profits, C-Suite leaders, entrepreneurs and creative types from all walks of life. I thrive on helping my clients create and innovate in their lives and businesses.


I want every conversation and training to deepen your understanding of the simple truths that will change your experience of work and life. I’m highly intuitive, and bring a sense of joy and humor to my work. In addition to having extensive experience in business, I have spent decades studying transformation, and what makes it possible, including in-depth experience with the Three Principles, transpersonal psychology, the Enneagram, process painting, and the Diamond approach.


I am a Certified Master Transformative Coach and have been on staff at Michael Neill’s Supercoach Academy since 2017. My initial training was at the renowned Coaches Training Institute, so I’m a Certified Professional Co-Active Coach (CPCC), and am credentialed by the International Coaching Federation. I have Masters in Counseling Psychology/Expressive Arts Therapy from the California Institute of Integral Studies, and a Bachelor of Science in Graphic Design from the University of Cincinnati.


In addition to coaching and training, I also work as a brand coach and consultant, and have extensive experience in branding and design. You can read more about my work in that arena at


I live in the San Francisco Bay Area in the midst of all its beauty and diversity. When I have a spare hour I often indulge my passion for painting.


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